Book launch marketing planner

Your book launch can be a highly complex project with a lot of moving parts. And thats why having a book marketing plan is an essential part of the process. Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketingwise, for your next launch, whenever it is. Whether youre working with a publisher or publishing your own book, the responsibility for marketing your book will fall on you, the author. Build your book marketing launch team the first step of preparing for your book launch, and the marketing behind it, is to build your launch team or street team, as its also commonly referred to. By the way, telling your story is the essence of marketing, and introducing people to. We consult and run book launch campaigns for nonfiction authors looking to grow their audience and sell books. Product launch marketing plan consists of typical readymade tasks. Finally, when the dust settles, youre rewarded with a handful of. Its professionally done and has so many helpful pages in it like a place to keep track of your expenses and lots of informative to do lists. Finally, create a detailed book marketing calendar by adding start dates and due dates for each task.

But following a books launch period, its extremely common for sales to take a dramatic dip. This is how to create a prelaunch strategy for your book medium. I didnt invent the concept of a book launch, but i want clients to succeed based on what ive learned. This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics. The ultimate book marketing timeline for indie authors ingramspark. Which marketing activities seem most likely to produce results. Build your own plan and download a customizable checklist. Even for the less ambitious people like me who will suffice with a couple of thousand targeted prospects, collecting pre launch emails is one more step to minimize the risks of building something nobody wants. I have been a part of many book, brand, product, podcast, and brand launches and led several for my awesome clients. This launch planner, while not lengthy, is jam packed with realworld wisdom to help you develop and launch for book, podcast, or other project in a way that will ensure your success. Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you. It will be a major help when i start planning out my book release.

Ebook launch has been designing for my books for over three years. The virtual book party was an allday event noon until 8 pm, following a format i copied from a similar event hosted by normandie fischer for the launch of her novel, sailing out of darkness. I tend to go overboard with my courses and tutorials, and am trying to simplify. But heres the interesting thing book launches arent that complicated in fact, here at authority. It contains great check lists, and all kinds of things you might not even be aware to include in launching your project. Let the writers book launch journal guide you through the marketing and promotional tasks every author should do to ensure a successful book launch. Dont let all of the work on a marketing plan go to waste because you didnt hire a competent editor. Book marketing services for authors launch my book. The bestseller launch planner outlines the steps you need to take to launch.

When developing your marketing plan, theres no one right answer but there is an answer thats right for you. As i mentioned earlier, the goal is to get my book in front of as many people in my target audience as possible. If youre selfpublishing or releasing a book through a. Mar 21, 2012 read on for tips on promoting yourself with a wellexecuted book launch party. May 25, 2015 offer a flagship piece of content on your website such as a mini ebook as an incentive to join your list, then send out a monthly or even weekly newsletter to stay topofmind with your followers. This template gives you a predefined structure of your marketing project. To keep their interest high, your newsletter ought to contain more than just news about you. My simple format will help you outline your monthly strategies and deadlines so youre always on top of your success. Filled with checklists of essential tasks, an abundance of publicity suggestions, and questions to personalize your promotions, the writers book launch journal will lead you on the journey to a.

Book marketing plan template free download excel template. The book launch toolkit is a masterpiece of marketing advice that will help you and your book be successful. How to throw a book launch party that isnt a waste of. The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. Mar 08, 2011 the following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. New product launch marketing plan detailed account of a. The book launch planner is designed authors, for authors. I was so excited to receive my the book launch planner and im so happy that i bought it. Each hour, a different author hosted the discussion, with me in the first and last hours. Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. He also is trying to drive his book onto the new york times bestsellers list.

Once the book is ready to launch, the next step is the launch itself. This planner is designed to help authors every step of the way as they publish to make sure they stay organized and dont miss a step. This is a book marketing plan outline that you can use. Finally, when the dust settles, youre rewarded with a handful of daily sales. Spend time going through every item on this checklist, so that you get a. Free book marketing plan outline all freelance writing. As an author of five books and counting, this is the planner i wish i had for every book i released. A simple 10step book launch plan you can easily use to outrank. Dec 18, 2017 theres nothing mysterious about a successful book launch. They understand the market and know how to create beautiful compositionsand those two traits. Book marketing plan the definitive checklist book launch. Before you plan a book launch party, be sure you meet these critical success. How to create a book marketing and publicity campaign.

With each book launch, i try them and add to them for. Author website design, book launch marketing services, and social media for authors. See more ideas about book launch, book release party and product launch. The bestseller launch planner outlines the steps you need to take to launch your book. My prelaunch marketing campaign was lead by a simple mantra. How to effectively launch a book for sustained sales duration. A book launch plan for firsttime authors without an. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. In giving the book away, jeff is conducting a bit of an experiment. Oct 15, 2014 continuing with this weeks series on book marketing plans, its time for a freebie. As an author of five books and counting, this is the planner i wish i had for every book ive release and now its here. You dedicate a few weekseven monthsto writing the book. Marketing the hell out of this prelaunch pre launch marketing ideas. Monthly book marketing planner outlining your monthly book promotion and writing goals takes the guess work out of progress.

Jun 01, 2016 yes, a book launch party can be a lot of fun, but its a lot of work, and its not for everybody. Its simply calendarfocused attention to your goals. I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses. Heres a highlevel view of the plan, which works for both traditionally published and selfpublished authors. One of the most powerful marketing strategies to consider is working with a promotional partner.

Sep 18, 2018 you book launch cheat sheet author marketing experts, inc. Book marketing and promoting can be intimidating for authors. So this is like one of those little bits of cheese they give. The book launch toolkit has 20 different tools, 7 worksheets, and 4. If youre selfpublishing or releasing a book through a small press, being pampered isnt usually part of the equation. Start planning your book launch before you finish writing. Do you have a marketing game plan for your book launch. You book launch cheat sheet author marketing experts, inc. In any book marketing campaign, you must focus on making sure your amazon presence is a welloiled machine. My simple format will help you outline your monthly strategies and. A simple 10step book launch plan you can easily use to outrank bestselling authors. Now lets make sure you have a marketing strategy in place to get sales. How to host a book launch marketing for authors youtube. How to host a virtual book party where writers win.

Make sure all of the content is moving people to a buying decision. Then, select and prioritize the tools youre going to use, using mindmanagers task icons. Before your book launch, you need a book marketing plan. Creating a detailed book marketing plan or author business plan will help. Read on for tips on promoting yourself with a wellexecuted book launch party.

The following is a fictitious mini marketing plan i created for a publishing class while in university studying. Product launch marketing plan free download excel template. With each book launch, i try them and add to them for my next launch. You can break this down into prerelease, first month, first quarter. Click the icon next to each topic to learn more about each tool. Since the day i signed my first publishing contract, ive kept a list of book promoting ideas. It will give you a complete arsenal of book launch tools. You can easily import and export excel files to work with your tasks online, manage dates, track progress, and estimate marketing budget. The 11 step startup launch marketing plan smart insights. Today im at the san francisco writers conference and i keep finding myself repeating my book launch formula to authors.

After you type the final sentences of your masterpiece, your task is not yet complete. Promoting your book takes careful planning so you get the most out of your time and effort. While a simple list might be fine when pitching publishers, a list of marketing tactics is not a marketing plan. A book launch plan for firsttime authors without an online. The book launch planner is designed by authors, for authors. Regardless, until the end of the day on friday, june 20, 2014, you can get the book for free. Book marketing plan template consists of typical readymade tasks.

Without a pre launch, your new product launch marketing plan will be incomplete. In this series were talking about launching a book, social media marketing, creating an online platform and everything inbetween. Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketingwise, for your next. How to throw a book launch party that isnt a waste of time. We will help you build a successful book launch campaign. Decide whether your book launch is inviteonly or open to the public. Authors dont like book marketing because they think it means telling strangers about your book. My book launch journalthe good, the bad and the ugly from the launch of my first book, your first copies. Yes, a book launch party can be a lot of fun, but its a lot of work, and its not for everybody.